Eazi is launching a fund that will invest in Africa's stars of the future. Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds. Eazi has created the Africa Music Fund to support existing and emerging African musicians on the continent.
More Videos Music artist, Mr. The lead investor is 88mph , a company that provides capital for African businesses. Through the AMF, the year-old artist from Nigeria says he wants to create a new funding model for the music business on the continent. Eazi says one of his primary motivations for funding music is to provide financial support for artists to expand their catalog. Many investors and financial institutions don't understand the business of music and as a result, are unable to properly fund musicians, he says.
Read More. They get it for physical properties but not for music. So, because not a lot of people understand the music business, there is no finance product for musicians," he explained. Selected artists will be given funding depending on their revenue and projected incomes, using metrics such as streaming revenue, Mr. Eazi told CNN. We can check how much they are earning or likely to earn from their streaming revenue, for example," he explained.
Artists will be given funds upfront based on their revenue to expand their music content. The initial advance invested in an artist's music will be paid back in installments as the artist's earnings start to rise, he added. Eazi, who has more than five million monthly listeners on Spotify says the AMF will also create access to a larger audience for music acts by helping them find and book shows as well as distribute their music. YouTube is helping African music acts go global, here's how. In those two years, we will be their representative, helping them manage their music, and as they grow we will be deducting the initial investment from their earnings," he explained.
Eazi says his parent company emPawa Africa in partnership with music technology company Vydia will be launching Cinch Distro, a music distribution platform for new artists. It has an AI-based tech that will filter their possible revenue based on the number of streams they get on the platform alongside a couple of other metrics," he said. That way we can make data-backed decisions about who to invest in," he added.
The AMF is not Mr. Eazi's first venture into investing in music and musicians on the continent. In , he launched emPawa Africa , an incubator program that provided artists with funding and resources to market their music, access radio and TV airplay, and train them to become independent music entrepreneurs. Derobie were discovered. Music analyst, Toye Sokunbi says the AMF fund will benefit Africa's creative sector as it will open more doors for music talents on the continent.
Sokunbi, who is also the founder of Artish , a pop-culture publication in Nigeria, says there may be concerns about how the data on each artist is compiled and used and warns artists to be vigilant.
They don't necessarily tell you the exact way they are marketing your music or give artists access to data they can use to maximize revenue for their content. This information imbalance means artists are largely oblivious of much of the audience data farmed from their content," he told CNN.
According to him, it is important for artists to have access to their own data from the backend so that they can build their own music communities and become less dependent on distribution companies. However, Mr. Eazi says all artists he funds will have access to information about their content and earning in real-time.
Apple Music launches program to discover African music talents. Additionally, Mr. Eazi says he wants to contribute to creating a music industry where Africans are the owners of their own content and intellectual property. The biggest players in the African music industry are not from Africa, he said. As a result, he wants to create a space for music stars on the continent to become a significant part of the industry.