In the video, the two ride the ebb and flow with some serious head nodding as the song swells toward a climactic moment. When they hear the pounding drum break, their bodies slam back in their black leather computer chairs and they look at each other in shock. The Gary, Ind. Parton said. The Williamses began to record their reactions to songs they had never heard last year, but reaction videos to music, whether on YouTube or TikTok , have recently gained in popularity. Some show people reacting to g enres of music unfamiliar to them. In other videos, older people react to more modern songs. Sometimes the reactions are faked, but the Williams twins say theirs are honest. In the past, it was easier to learn about pop classics from parents, record stores or radio stations. But today, streaming music algorithms are designed to keep the listener under a spell in a bubble of the music they prefer.
In the video, the two ride the ebb and flow with some serious head nodding as the song swells toward a climactic moment. When they hear the pounding drum break, their bodies slam back in their black leather computer chairs and they look at each other in shock. The Gary, Ind. Parton said. The Williamses began to record their reactions to songs they had never heard last year, but reaction videos to music, whether on YouTube or TikTok, have recently gained in popularity. Some show people reacting to genres of music unfamiliar to them. In other videos, older people react to more modern songs. Sometimes the reactions are faked, but the Williams twins say theirs are honest. In the past, it was easier to learn about pop classics from parents, record stores or radio stations. But today, streaming music algorithms are designed to keep the listener under a spell in a bubble of the music they prefer.
This copy is for your personal non-commercial use only. In the video, the two ride the ebb and flow with some serious head nodding as the song swells toward a climactic moment. When they hear the pounding drum break, their bodies slam back in their black leather computer chairs and they look at each other in shock. The Williamses began to record their reactions to songs they had never heard last year, but reaction videos to music, whether on YouTube or TikTok, have recently gained in popularity. Some show people reacting to genres of music unfamiliar to them. In other videos, older people react to more modern songs. Sometimes the reactions are faked, but the Williams twins say theirs are honest. In the past, it was easier to learn about pop classics from parents, record stores or radio stations. But today, streaming music algorithms are designed to keep the listener under a spell in a bubble of the music they prefer. Discovering a golden oldie has become increasingly harder to do.
In the video, the two ride the ebb and flow with some serious head nodding as the song swells toward a climactic moment. When they hear the pounding drum break, their bodies slam back in their black leather computer chairs and they look at each other in shock.
The Gary, Ind. Parton said. The Williamses began to record their reactions to songs they had never heard last year, but reaction videos to music, whether on YouTube or TikTok , have recently gained in popularity.
Some show people reacting to g enres of music unfamiliar to them. In other videos, older people react to more modern songs. Sometimes the reactions are faked, but the Williams twins say theirs are honest.
In the past, it was easier to learn about pop classics from parents, record stores or radio stations. But today, streaming music algorithms are designed to keep the listener under a spell in a bubble of the music they prefer. Discovering a golden oldie has become increasingly harder to do. Discovering classic jams on the airwaves seems hard to do now, too, as radio stations have also become more personalized, Mr. Darden said. On streaming services like Apple Music or Spotify, users can decide if they want to go down a rabbit hole and listen to music based on the era, genre, producer, or artist, but they have to take the first step, which seems to be a hurdle.
Many users want their music tailored to their taste by someone else, according to Ray Heigemeir, the public services librarian for music at the Stanford Music Library. Heigemeir said.
Most streaming services curate playlists where users can discover new music. The platform also offers thousands of playlists based on different factors, from era to genre, to appeal to all listeners, said Lizzy Szabo, a Spotify playlist editor. The decline of record stores and the rise of themed radio stations may make it hard for music lovers to find new songs to tap their feet to.
Many feel overwhelmed by the vastness of music itself and stick to what they are accustomed to. Music has always been vast, according to Mr. Darden, who has worked in radio stations across the country since the s. On YouTube, the Williams twins take audience suggestions in the comments about which songs to listen to next. Christopher Washburne, a Grammy-award-winning professor of music at Columbia University, likens the duo to a modern version of a fanzine.
Washburne said. The twins, who are fans of rap and hip-hop, are also getting history lessons about their favorite genres, according to Dr. Home Page World U.