He was one of the known Duel Masters of the new generation and one of the few descendants of a long line of Duel Masters. Unlike most members of his family linage who usually fight in the human world, he fights a war that extends into both the human world and directly into the creature world.
He is the main protagonist in the final episodes of the Versus Revolution Final season of the anime and a new generation duelist first introduced in the season, followed by his childhood friend Kira. Like his father and paternal uncle, he learns to duel at a young age. Like his father and paternal uncle, he has abilities linking to the creature world. While his uncle Shobu was capable of making contact with the spirits and his father Katta being able to give the spirits physical forms from their cards and speech through his "Victory Mode", Joe was able to make the card designs he drew into actual cards with the help of Deckie.
Joe was capable of interacting with creature spirits, especially the Jokers he created. Despite descending from the Kirifuda Family and the Takigawa Family, two families of legendary duelists, Joe is a pretty ordinary boy who was never acknowledged and intrigued by others for his bloodlines.
Other kids like Shacho and his gang bully him like usual, he does not seem to attract attention by most other students in his school, while other notable duelists like Boltz and Uraraka Momo were never noticeably wary of his heritage. However, Deckie seemed to be aware of this since he chose Joe as a Duel Master, and some potential enemies like Kira's mother might have known his lineage and otherworldly abilities therefore took great plans to observe him.
Unlike past protagonists, His dueling strategies usually involve Alternate Wins , although he will seldom perform a direct attack against the opponent. However, in the subsequent battles, he begins to use all-rounder techniques unique to the Jokers and other main civilizations, making him the most versatile Duel Master in the new generation. Joe is a year-old boy with brown hair which is yellow in the front, styled with a "D" and '"M" above his forehead. This is similar to the "V" for Victory Mode found on his father's head during a duel.
He wears a neckerchief given by Kira, blue wristbands and hangs his deck box Deckie around his neck. He also has a red deck belt buckled on his waist, which was a carrier of his art tools.
He seems to be shorter than most characters in the show and only Fulcon Purito and Pyonko-Hime are shorter than him. He's currently the shortest protagonist of the main series, standing slightly shorter than his father Katta and parental uncle Shobu of the same age.
At the age of 3, Joe is a small toddler. He wears a toddler poncho in a model of Hamukatsu. When he was 8 years old, the edges of his hair weren't as sharp and the "D", "M" above his forehead wasn't present.
He wears a red neckerchief, red wristbands, and buckles a red deck belt on his waist. Like his father Katta and paternal uncle Shobu, he is quite energetic. Unlike his father, he dislikes curry bread  and prefers ramen. He also can get a bit cocky like his father when it comes to duels.
Like Katta when he first picks up dueling, he was an amateur duelist, in the beginning, losing many times to Kira. He was not quite good at building decks, as he placed cards from all 5 civilizations in his first deck, making it unbalanced.
Despite that, he was capable of using spells and shield triggers to good use, though he has to read the card mechanics, making him a bit slow in a duel. Later on, when dueling his father's friends and rivals, his skills have improved and his deck becomes more balanced.
He loves drawing and western cowboys. He was shown to be a skilled artist and is the one responsible for drawing his own trump cards from one of the blank cards; Jolly the Johnny Joe , which later became an actual card. He was constantly seen with drawing materials and a sketchbook. Some individuals like Kira were impressed by his artistic skills. When he learns a new concept of dueling, he comes up and draws a card and abilities to match the concept learned. The cards he comes up with have some crazy abilities, much to his opponents' dismay or shock.
He sometimes draws cards based on his friends and allies, much to their chagrin. His room was filled with drawings of creature designs, in which Joe uses Deckie to convert them into cards. He still has liking of dragons, as his father always tells Joe stories of the legendary dragons. When he was a toddler, he was quite shy, though he was able to introduce himself to his family and his parents' friends.
He is not afraid of creature spirits as he grew up coexisting with them, even riding onto Dragon Ryu as Ryusei with Katsudon. Ironically, he did not believe that they are real despite being born and raised in the creature world until Katsudon's arrival when he was 8, which was not a surprise as Joe was too young at that time to remember. Likely due to his upbringing with creatures at an early age plus his seclusive nature immersing himself in his hobbies, he did not have many human friends.
When he was 10 years old, his personality remains almost the same as when he was 8 years old, and He also uses Deckie to create Jokers which can become into real creature spirits that aid him in his daily life, such as Chotto Q being his transport mechanism.
Joe carries a canteen of hot water in case he needed the creature spirit. He even considers his cards as his friends, much like his father and uncle to the point that some of the spirits are touched to tears. His dueling skills also became considerably stronger due to his training with his father, being able to defeat most opponents save for Kira and Boltz at the first part of the anime.
In his dreams involving dueling, he seems to be strong enough to hold out against master duelists of the past eras, which include his father's younger self and Basara under Forbidden's influence. He even can understand the concept of creature spirits due to his father's teachings and growing up with the latter in his early childhood.
Like most members of his lineage, he holds a high value of life and reasons for living, dislikes killing and prefers to use alternative methods to prevent any casualties. Due to his view towards life and knowing the truth about the hardships and battles his family had faced to protect the Duel Masters World, he shows disdain towards duelists that might cause future conflicts and upset in the balance of the world. Like his uncle Shobu, he was quite forgiving and being able to change the hearts of individuals.
Despite being only 10 years of age, he's much more knowledgeable regarding the events of the creature world. He's capable of deducing the events and consequences of certain actions that might lead to the imbalance of the creature world. Unlike the duelists of his era being ignorant of the past events, Joe took it to heart about the sacrifices and tragedies that occurred for the sake of the peaceful era.
This empathized, even more, when the Nature Civilization lands were invaded by the Darkness Civilization. The most prominent trait that was shown over the course of Joe's journey is his klutzy and clumsy nature. Joe Kirifuda was born during the time his parents Katta Kirifuda and Lulu Takigawa were in a 7 year-long journey in the creature world after the battle against Dormageddon X.
He befriends his father's creature partner Katsudon and some of his allies since he was born before he went to the human world together with his parents and Dragon Ryu.
At the age of 3, shortly after his parents' wedding, he was presented in front of Katta and Lulu's friends and family. Upon Katta revealing that Joe is his son, everyone was in a state of shock and surprise about the couple already having a kid. He was later being admired by his family and sits on his mother's lap in the group photo. Being part of the Kirifuda Family, a prestigious family of duelists, he learns how to duel at a young age.
He eventually grew up in the human world for the next 5 years. When he was 7 years old, he first met Kira, who was amazed by Joe's sketch of a cowboy. When he was 8, he tries to take one of his father's cards from his deck when he was sleeping but got caught by him as a result. He lost to Kira in a duel and decided to practice with his father. Before the day of the duel, he uses one of the blank cards and draws out Jolly the Johnny Joe , along with a name and skill.
Katta then takes a look on Joe's deck, pointing out that the deck was unbalanced, though he promised Joe that he will teach him some important basics of the duel. However, on that day, his father was not present. As he wanted to find some clues of his father's whereabouts, he took one of his mother's notebook in order to find out more about Katta's friends.
He then visits Yohdel , Benchan , Bucyake and Hokaben in order to learn about his father's status and has a duel with Benchan. He uses Jolly the Johnny Joe, much to Benchan's dismay as it was the card Joe created but he has to go easy due to Joe being an elementary school kid. Joe wins with Johnny's automatic win condition due to removing all of Benchan's creatures with the series of shield triggers in Benchan's turn, making Johnny the only creature in the battle zone once it was summoned. He eventually meets one of his father's allies; Leo Hyakujuu and Nanmo Nai , who he decided to tag along with them in their spy missions.
Upon learning of Leo and Nai's cooperation, he comes up with a support card Yattareman for Johnny. Again, he used Yattareman's effect to make all of his removal spells cost 1 and headed for the extra win. He then went to his uncle Lucifer 's house and shoulder rides Lucifer.
He and his mother Lulu watches Basara's motor Grand Prix race. Finding Basara cool, he secretly entered one of the rest stops where Basara's crew were resting. As Basara's crew consisting of Hakase , Rambo , Ijiwaru Kiyomori and Rokuro recognize Joe's surname and queries if he is Katta's son, Joe answered positively, much to their surprise and shock. Joe continues to stalk Basara all the way to a high cliff, in which Basara saves Joe in time. Basara reveals to Joe how Katta has changed his perception of the world and noted that Joe was like Katta when he was determined.
After the duel, Joe received his father's note from Basara, which stated that he has to beat Kira first. Joe managed to arrive at Kira's apartment in time before Kira could leave a farewell note to Joe. As Kira has to move overseas, Joe challenges Kira to their th challenge, right at the place they first met. Even though Joe was stuck by Kira's labyrinth duel, he managed to unstuck himself and gain his first victory against Kira. At the airport, he and Kira exchange their scarfs before they see each other off.
Somehow his father also sees Kira off, though Joe decides to challenge him to a duel. Knowing that his father was much more capable than him, Joe drew cards based on his father's allies and comes up with crazy abilities based on their duel style. In Joe's first duel against Katta, he uses most of the cards that he comes up with, combined with their crazy abilities, much to some of Katta's friend's chagrin and amazement. Katta commented that Joe had become strong due to all of the duels that Joe had gone through.
Joe eventually lost by his father's very first trump card, Startdash Buster, Divine Hero Mech 's direct attack. In the end, Joe accepted his father's statement of the creature spirits when Katsudon arrive. Joe then passed his father all of the cards he has drawn before his and Katsudon's departure to the creature world. He and his mother moved to a new town after his father's departure to the creature world.
When he entered a Duel Masters club, he was bullied by the rich boy kid Shacho and his friends. However, as soon as he went home, he saw a comet swarm and tried to photograph it, but in the middle a living deck box who is known as Deckie hit his face.
Joe bought it back home and it claimed that it can create cards, which had Joe stick in a drawing of Jolly the Johnny in its mouth, forced it to dance and stuck a key up its rear and it became a real card. He was amazed that the creature-based by his drawing becomes alive until Johnny started shooting in his room.